Opening a Hotel

How To Advertise Your Products With The Right Custom Packaging Supplies

If you're looking for a new way to advertise your products and increase your income, try custom packaging. Custom packaging takes traditional shipping to an entire new level. Instead of using traditional shipping containers, such as plain corrugated boxes, when you ship product orders, add colorful designs, images and other details to your packages. Customers who see the new packaging may be more inclined to order or try your new products. In addition, the custom packaging brings in new customers, especially if your old customers spread the word about you. Here are ideas and features of custom packaging that may interest you for your traditional shipping and specialty shipping needs.

Bright, Exciting Colors and Images for Traditional Shipping

Traditional boxes and containers usually come in white, tan or brown colors. Although traditional shipping boxes and containers ensure that your customers receive their orders safely and in a timely manner, they don't excite your customers. Custom shipping supplies made with bright, exciting and innovative colors and images create interest in your business, especially when the features represent new products and services.

For instance, if you plan to launch a new product soon, have your shipping supplier design some of your shipping containers or boxes with images of the products. Use advanced imaging techniques, such as multi-colored print, to highlight the product's best features.

Choose colors that entice customers to actually look at the container instead of just glance at it briefly. Colors, such as red and orange, make plain boxes appear bold and exciting.

The ideas above are just a few you can consider for your shipping. Your custom shipping supplier can discuss other ways to advertise your new products when you contact them.

Unique Font and Graphics for Specialty Shipping

Color images and details aren't the only ways to increase customer interest in your products, especially when you want to get the word out about your specialty or seasonal products. Using in-line die cutting, 3-D imaging and other unique font and graphics helps you achieve your goals. 

You can use in-line die cutting to draw attention to products you only sell during the holidays or certain seasons. For instance, if you plan to market chocolates for the upcoming Halloween holiday, use in-line die cutting to place 3-D images of witches, bats and other significant features on your specialty boxes. Embossing the images in glitter, gloss or some other type of eye-catching feature increases interest in your specialty products. 

Die cutting involves several steps that includes making special cuts of your images and mass-producing them. The supplier uses a die-cutting machine that speeds up the production process, which means you save time and money on your new marketing strategy.

It's essential that you speak to your supplier for more information about your specialty shipping. Ideas like the ones mentioned above may take some time to design and produce.

Intricate Logos and Designs to Push Your Brand

If your company is currently struggling to beat out the competition, redesign your current logo or company name and place it on your shipping containers and boxes. New companies pop up all the time, which means more competition for you. If you don't take steps to improve your image or marketing strategy, you lose business to these new companies.

One of the best benefits of using a custom packaging company is the ability to reinvent or reestablish your brand. It's a cost-effective way to push your brand without having to hire extra marketing help. Your shipping supplier can include the new logo designs in your current plan to help you get started.

If you're ready to improve your marketing or brand and reach new customers through shipping, contact your packing supplies manufacturer for more details now.